But in 2022, against the backdrop of the cost-of-living crisis, owner Will Lyons made a bold decision. With the cost of ingredients rapidly getting out of hand, Will did away with traditional British food and introduced a new Greek kitchen concept, Ethos.
Soloco Creative was commissioned to help educate customers about the new dining experience and promote Ethos to a new audience.
We provide The Monro with website copy, email marketing, content marketing, social media management and content strategy, helping Ethos become one of Liverpool’s most popular destinations for traditional and experimental Greek food.
Soloco’s content strategy has helped The Monro dramatically increase turnover and improve key metrics across email, socials, website visits and email marketing.